IBC Projects

Strategy & Growth

Evaluates the viability, practicality, and operational readiness of new ideas, initiatives, and business processes. Focuses on determining whether an opportunity is worth pursuing and how the underlying systems support successful execution.

Data & Technology

Encompasses the collection, analysis, and interpretation of data alongside the design and evaluation of the systems that manage it. Drives informed decision-making by ensuring both the technology and data architecture deliver measurable value.

Marketing

Examines the competitive landscape and customer base to identify distinct market segments and inform how a product or service will be positioned and launched. Provides the strategic foundation for reaching target audiences and achieving sustainable competitive advantage.

Financial Modeling

Assesses the financial viability of projects and investments by comparing costs against benefits, predicting future outcomes, and rigorously verifying assumptions and risks. Supports confident decision-making through structured, evidence-based financial analysis.

Business Challenge

Develop a 'Planet Positive' brand strategy for organization, identifying the highest-impact sustainability actions across their supply chain and crafting a consumer messaging framework to communicate these commitments compellingly and distinctly.

Outcomes

IBC developed a dual-track sustainability strategy and marketing messaging platform for the organization, drawing on 17 expert interviews across agronomy, packaging, and sustainable marketing.

The sustainability plan prioritized three high-ROI initiatives, and each assessed via a cost-benefit and implementation effort matrix.

Business Challenge

Research the carbon credit and offset marketplace, benchmark how peers offset emissions, model organization's annual offset spend based on prior fleet emissions data and deliver a carbon emissions policy document with a roadmap for implementation and client cost allocation methodology.

Outcomes

IBC developed a carbon offset strategy for the organization, analyzing the voluntary carbon market across outlet types and region-specific projects aligned to the organization’s emissions profile.

The final deliverable ranked offset options by cost-effectiveness and strategic fit giving a practical implementation roadmap to progress toward carbon neutrality.

Business Challenge

Develop a formal B2B marketing strategy for an MBE-certified medical and pharmaceutical wholesale distributor, including customer segmentation across healthcare institution types, competitive positioning, MBE/WBE procurement opportunity strategy, messaging, and a prioritized low-cost media plan.

Outcomes

IBC produced a four-step marketing strategy for the client addressing messaging consistency, marketing committee structure, digital channel amplification, and KPI tracking.

Grounded in B2B pharmaceutical industry interviews, the strategy helped the client leverage its MBE certification to expand into healthcare facilities, pharmacies, and government accounts while building credible brand presence online and at industry conferences.

Business Challenge

Research customer awareness, adoption barriers, and preferences for client’s mobile app across multiple segments, delivering segmentation analysis, product gap findings, and a go-to-market strategy.

Outcomes

IBC developed a segment-specific engagement strategy to increase adoption and retention of client’s mobile app, which suffered from low usage despite strong underlying functionality. Three user segments were each with differentiated tactics.

Deliverables include customer personas, an industry and competitive app analysis, and a segment-by-segment engagement strategy playbook.

Business Challenge

Identify high-impact AI use cases across client’s operations, benchmark adoption best practices, assess value vs. non-value scenarios, and develop actionable guidelines and enablement content.

Outcomes

IBC identified and prioritized GenAI use cases for client across multiple portfolio companies, conducting an industry landscape analysis of how peers are adopting AI and mapping the impactful functional task categories against associated risks and mitigation strategies. A comparative analysis of AI tools was evaluated across cost, integration depth, data security, and fit with client’s enterprise ecosystem, resulting in a tool recommendation.

Final deliverables include an internal knowledge-sharing document, a webinar outline for company-wide rollout, and a comparative analysis.

Business Challenge

Evaluate the feasibility and strategic design of a certified pre-owned program, including secondary market analysis, benchmarking, capability gap assessment, and pilot program design.

Outcomes

IBC assessed the feasibility of a certified pre-owned program, benchmarking programs across adjacent industries, analyzing the secondary market for size and buyer segments, building financial models, and mapping refurbishment logistics, cost drivers, and supply chain requirements.

Final deliverables include a market and customer strategy, an operations and logistics framework with a standardized product grading system, and a phased pilot roadmap with success metrics.

Business Challenge

Build a full B2B marketing strategy for a regional architecture firm, including competitive analysis, segmentation, messaging, and collateral leveraging MBE/DBE certifications.

Outcomes

IBC developed a formal B2B marketing strategy for client anchored in LinkedIn content, targeted in-person networking, and a structured newsletter program to replace the firm's reliance on word-of-mouth referrals.

Deliverables included a market landscape and customer profile report, platform-specific content ideas, and guidance on leveraging MBE/DBE certifications for client acquisition.

Business Challenge

Develop a data-driven framework for projecting advertising revenue by modeling historical viewership, subscriber trends, and click rates to improve acquisition valuations.

Outcomes

IBC built a viewership projection model to help client evaluate acquisitions, modeling CPM/RPM dynamics, content lifecycle patterns, and evergreen potential by genre to replace outdated license-fee valuation approaches.