Bachelor of Science in Marketing Degree Requirements

Your Degree Audit Report (DARS) provides the official requirements for all majors and minors. Select the correct catalog year, which is the year you started at the University of Illinois.

Marketing Major Planning Forms

• Fall 2025 Course Planning Form
• Fall 2024 Course Planning Form
• Fall 2023 Course Planning Form
• Fall 2022 Course Planning Form

While degree plans are intended to provide you with accurate information, the final responsibility for knowing and completing degree requirements is your responsibility. Course offerings and enrollment restrictions should be confirmed with your Degree Audit Report (DARS) and the Course Explorer.

Major Requirements (Students Admitted Fall 2022 or Later)

Complete all of the following Marketing coursework (27 hours) in addition to your general education and business core requirements:

• BADM 322 – Marketing Research (prerequisite: BADM 320)
• BADM 325 – Consumer Behavior (prerequisite: BADM 320)
• BADM 420 – Advanced Marketing Management (prerequisite: BADM 320)

Select 6 of the following Marketing Electives:

• BADM 311 -  Leading Individuals and Teams (prerequisite: BADM 310)
• BADM 312 - Designing and Managing Orgs (prerequisite: BADM 310)
• BADM 321 - Principles of Retailing (prerequisite: BADM 320)
• BADM 323 – Marketing Communications (prerequisite: BADM 320)
• BADM 324 – Purchasing and Supply Management (prerequisite: credit or concurrent enrollment in BADM 320)
• BADM 326 – Pricing Policies (prerequisite: BADM 320)
• BADM 327 – Marketing to Business and Government (prerequisite: BADM 320)
• BADM 328 – Business-to-Business Selling
• BADM 329 – New Product Development (prerequisite: BADM 320)
• BADM 330 – Brand Management (prerequisite: BADM 320)
• BADM 331 – Making Things (spring only)
• BADM 351 – Social Media Strategy
• BADM 360 – Digital Marketing
• BADM 361 – Marketing Analytics
• BADM 362 – Introduction to Consumer Analytics (prerequisite: BADM 211)
• BADM 364  - Social Media Marketing and Content Creation (prerequisite: BADM 320)
• BADM 374 – Management Decision Models (prerequisite: BADM 210)
• BADM 378 – Logistics Management
• BADM 382 – International Marketing (prerequisite: BADM 320)

Major Requirements (Students Admitted Fall 2021 or Earlier)

You should refer to your degree audit, which will provide you with the official requirements for the major. You may also schedule an appointment with an academic advisor to discuss your remaining degree requirements.